After spending much of the past year expanding into CFDs and tokenized equities, crypto exchanges are now turning their attention to prediction markets, positioning them as the next battleground in the race to become all-in-one trading platforms.
Crypto.com this week officially launched OG, a consumer-facing prediction markets platform that allows users to trade on real-world outcomes ranging from major sporting events to economic data releases. The launch follows a rapid six-month expansion of Crypto.com’s prediction markets activity, during which internal metrics showed week-over-week growth multiplying more than 40 times.
The company is now spinning the product into a standalone brand, signaling its intention to compete aggressively in what it describes as a multibillion-dollar market.
Crypto Platforms Push Beyond CFDs and Tokenized Stocks
Throughout 2025, crypto exchanges increasingly challenged traditional CFD and retail trading platforms by adding exposure to forex, commodities, and equity indices. More recently, prediction markets have emerged as a natural extension of that strategy.
Crypto.com’s co-founder and CEO Kris Marszalek said the company aims to replicate its success in crypto trading by building a dominant prediction market brand. He emphasized customer experience and accessibility as central to the OG platform’s positioning.
The move places Crypto.com alongside a growing list of crypto firms broadening their product scope. Gate.io rolled out CFD trading on gold, forex, and equities in early 2026. MetaMask surpassed $1 billion in spot trading volume after introducing hundreds of tokenized stocks. Robinhood expanded tokenized U.S. equities access in Europe, while Coinbase has sought regulatory approval to offer blockchain-based stock trading as part of its push toward becoming a comprehensive financial exchange.
Analysts note that blockchain-native infrastructure and self-custody models could increasingly pressure traditional forex and CFD brokers that have dominated retail trading for decades.
OG Operates Under CFTC-Regulated Framework
OG is operated through Crypto.com Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse acquired by Crypto.com in 2022. The platform offers regulated event contracts across sports, politics, finance, and entertainment, with pricing driven by market-implied probabilities that update continuously as trading activity evolves.
In addition to trading functionality, OG includes social features that allow users to follow other participants, share predictions, and track performance through leaderboards. These community elements are designed to increase engagement and differentiate the platform from earlier generation prediction markets.
Crypto.com has also announced plans to introduce margin trading via its federally licensed futures commission merchant. If approved by the Commodity Futures Trading Commission, the feature would make OG the first regulated prediction market platform to offer leveraged contracts.
Prediction Markets Emerge as a New Competitive Front
Competition in prediction markets is intensifying as exchanges bundle more financial products into unified interfaces. Coinbase entered the sector in late 2025, while Backpack introduced a consolidated account system earlier this year to aggregate prediction contracts from multiple sources.
Research from wallet providers and infrastructure firms suggests that competition is increasingly shifting away from pure liquidity provision toward control of user interfaces and distribution channels. Wallets and super-app-style platforms are emerging as key gateways for prediction market access.
Crypto.com’s entry builds on its earlier regulatory milestones. In late 2024, CDNA became the first platform to launch CFTC-approved sports event contracts. The company expanded its regulatory footprint in October 2025 after receiving approval to offer cleared margined derivatives on cryptocurrencies and other asset classes.
As crypto exchanges continue to converge with traditional trading venues, prediction markets appear set to become a core component of the next phase of platform competition.
