{"id":9318,"date":"2025-08-19T10:39:15","date_gmt":"2025-08-19T10:39:15","guid":{"rendered":"https:\/\/buvei.com\/blog\/?p=9318"},"modified":"2025-08-19T10:39:15","modified_gmt":"2025-08-19T10:39:15","slug":"from-surviving-to-thriving-how-marketplaces-can-unlock-growth-for-smbs-with-embedded-finance-4","status":"publish","type":"post","link":"https:\/\/buvei.com\/blog\/ru\/from-surviving-to-thriving-how-marketplaces-can-unlock-growth-for-smbs-with-embedded-finance-4\/","title":{"rendered":"\u041e\u0442 \u0432\u044b\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a \u043f\u0440\u043e\u0446\u0432\u0435\u0442\u0430\u043d\u0438\u044e: \u043a\u0430\u043a \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0435 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430 \u043c\u0430\u043b\u043e\u0433\u043e \u0438 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\u0440\u0435\u0430\u043b\u0438\u0437\u0443\u0435\u0442 \u0442\u0430\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438.<\/p>\n<h2 data-start=\"1362\" data-end=\"1408\">\u0414\u043e\u0441\u0442\u0443\u043f \u043a \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0443 \u043a\u0430\u043a \u0434\u0432\u0438\u0433\u0430\u0442\u0435\u043b\u044c \u0440\u043e\u0441\u0442\u0430 \u041c\u0421\u0411<\/h2>\n<p data-start=\"1409\" data-end=\"1516\">\u0414\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439 \u0438\u043c\u0435\u043d\u043d\u043e \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0433\u043b\u0430\u0432\u043d\u044b\u043c \u0431\u0430\u0440\u044c\u0435\u0440\u043e\u043c \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438.<\/p>\n<p data-start=\"1518\" data-end=\"1562\"><strong data-start=\"1518\" data-end=\"1560\">\u041f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f:<\/strong><\/p>\n<ul data-start=\"1563\" data-end=\"1715\">\n<li data-start=\"1563\" data-end=\"1603\">\n<p data-start=\"1565\" data-end=\"1603\">\u043c\u0435\u0434\u043b\u0435\u043d\u043d\u044b\u0435 \u0438 \u0431\u044e\u0440\u043e\u043a\u0440\u0430\u0442\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u044b,<\/p>\n<\/li>\n<li data-start=\"1604\" data-end=\"1657\">\n<p data-start=\"1606\" data-end=\"1657\">\u043d\u0435\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0431\u0435\u0437 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u043e\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0438,<\/p>\n<\/li>\n<li data-start=\"1658\" data-end=\"1715\">\n<p data-start=\"1660\" data-end=\"1715\">\u0432\u044b\u043d\u0443\u0436\u0434\u0435\u043d\u043d\u044b\u0435 \u043a\u0440\u0430\u0442\u043a\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u0441\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u0435 \u0440\u043e\u0441\u0442.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1717\" data-end=\"1770\"><strong data-start=\"1717\" data-end=\"1768\">\u0420\u0435\u0448\u0435\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u043e\u0432 \u0441\u043e \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u043c\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0430\u043c\u0438:<\/strong><\/p>\n<ul data-start=\"1771\" data-end=\"2064\">\n<li data-start=\"1771\" data-end=\"1882\">\n<p data-start=\"1773\" data-end=\"1882\"><strong data-start=\"1773\" data-end=\"1814\">\u0424\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u043d\u0430 \u0434\u043e\u0445\u043e\u0434\u0430\u0445<\/strong> \u2013 \u043a\u0430\u043f\u0438\u0442\u0430\u043b \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0432\u044b\u0440\u0443\u0447\u043a\u0435 \u0431\u0435\u0437 \u0432\u044b\u0441\u043e\u043a\u043e\u0440\u0438\u0441\u043a\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0432.<\/p>\n<\/li>\n<li data-start=\"1883\" data-end=\"1973\">\n<p data-start=\"1885\" data-end=\"1973\"><strong data-start=\"1885\" data-end=\"1931\">\u041a\u0440\u0435\u0434\u0438\u0442\u044b \u043f\u043e \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044e \u0438 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u044b\u0435 \u0440\u0430\u0441\u0447\u0451\u0442\u044b<\/strong> \u2013 \u0431\u044b\u0441\u0442\u0440\u044b\u0435 \u0432\u044b\u043f\u043b\u0430\u0442\u044b \u0434\u043b\u044f \u0440\u0435\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n<\/li>\n<li data-start=\"1974\" data-end=\"2064\">\n<p data-start=\"1976\" data-end=\"2064\"><strong data-start=\"1976\" data-end=\"2009\">\u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/strong> \u2013 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u044b\u0435 \u043e\u043f\u0446\u0438\u0438 \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u0440\u0438\u0441\u043a\u0438.<\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.buvei.com?s=blog\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8985\" src=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1.png\" alt=\"\" width=\"1024\" height=\"307\" srcset=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1.png 1024w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-300x90.png 300w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-768x230.png 768w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-400x120.png 400w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-800x240.png 800w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-832x249.png 832w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2 data-start=\"2071\" data-end=\"2117\">\u041b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432: \u0432\u044b\u0437\u043e\u0432\u044b \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438<\/h2>\n<p data-start=\"2118\" data-end=\"2177\">\u0421\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0443\u0441\u043b\u043e\u0436\u043d\u044f\u0435\u0442 \u0434\u043b\u044f \u041c\u0421\u0411 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n<p data-start=\"2179\" data-end=\"2191\"><strong data-start=\"2179\" data-end=\"2189\">\u0424\u0430\u043a\u0442\u044b:<\/strong><\/p>\n<ul data-start=\"2192\" data-end=\"2469\">\n<li data-start=\"2192\" data-end=\"2265\">\n<p data-start=\"2194\" data-end=\"2265\">57% \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0441\u0442\u0430\u043b\u0438 \u043c\u0435\u043d\u0435\u0435 \u043b\u043e\u044f\u043b\u044c\u043d\u044b \u043f\u043e\u0441\u043b\u0435 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 (Sitecore, 2021).<\/p>\n<\/li>\n<li data-start=\"2266\" data-end=\"2383\">\n<p data-start=\"2268\" data-end=\"2383\">2\/3 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u044c\u044e \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 (Zendesk, 2025).<\/p>\n<\/li>\n<li data-start=\"2384\" data-end=\"2469\">\n<p data-start=\"2386\" data-end=\"2469\">\u0411\u043e\u043b\u0435\u0435 50% \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043a \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c \u043f\u043e\u0441\u043b\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043e\u043f\u044b\u0442\u0430 (Zendesk, 2025).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2471\" data-end=\"2515\"><strong data-start=\"2471\" data-end=\"2513\">\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0443\u043a\u0440\u0435\u043f\u043b\u0435\u043d\u0438\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438:<\/strong><\/p>\n<ul data-start=\"2516\" data-end=\"2609\">\n<li data-start=\"2516\" data-end=\"2539\">\n<p data-start=\"2518\" data-end=\"2539\">\u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0435\u0436\u0438,<\/p>\n<\/li>\n<li data-start=\"2540\" data-end=\"2569\">\n<p data-start=\"2542\" data-end=\"2569\">\u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u0439,<\/p>\n<\/li>\n<li data-start=\"2570\" data-end=\"2609\">\n<p data-start=\"2572\" data-end=\"2609\">\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2611\" data-end=\"2696\">\u0422\u0430\u043a\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0438 \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e, \u043f\u043e\u0432\u044b\u0448\u0430\u044e\u0449\u0438\u0435 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/p>\n<h2 data-start=\"2703\" data-end=\"2758\">\u041a\u0430\u043a \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u044b \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u044e\u0442 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0435 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438<\/h2>\n<p data-start=\"2759\" data-end=\"2866\">\u041f\u043e\u043c\u0438\u043c\u043e \u043b\u0438\u043a\u0432\u0438\u0434\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u044b \u0434\u0430\u044e\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430\u043c \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e.<\/p>\n<p data-start=\"2868\" data-end=\"2890\"><strong data-start=\"2868\" data-end=\"2888\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0432\u044b\u0433\u043e\u0434\u044b:<\/strong><\/p>\n<ul data-start=\"2891\" data-end=\"3150\">\n<li data-start=\"2891\" data-end=\"2958\">\n<p data-start=\"2893\" data-end=\"2958\">\u0423\u043b\u0443\u0447\u0448\u0435\u043d\u043d\u044b\u0439 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0434\u043b\u044f \u041c\u0421\u0411 \u0438 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n<\/li>\n<li data-start=\"2959\" data-end=\"3021\">\n<p data-start=\"2961\" data-end=\"3021\">\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u043e\u0435 \u043a\u0440\u0435\u0434\u0438\u0442\u043e\u0432\u0430\u043d\u0438\u0435.<\/p>\n<\/li>\n<li data-start=\"3022\" data-end=\"3150\">\n<p data-start=\"3024\" data-end=\"3150\">\u0411\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0430\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c (72% \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u0441 \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u043f\u0440\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0432\u043e\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0435\u043d\u0438\u044f\u0445 \u2014 Big Commerce, 2022).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3152\" data-end=\"3277\">\u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u044b \u043c\u0435\u043d\u044f\u044e\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438, \u043d\u043e \u0438 \u0432\u0435\u0441\u044c \u043f\u0443\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u0432 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b.<\/p>\n<p data-start=\"3152\" data-end=\"3277\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9261 aligncenter\" src=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/From-Surviving-to-Thriving_-How-Marketplaces-Can-Unlock-Growth-for-SMBs-with-Embedded-Finance.jpg\" alt=\"\" width=\"1472\" height=\"832\" srcset=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/From-Surviving-to-Thriving_-How-Marketplaces-Can-Unlock-Growth-for-SMBs-with-Embedded-Finance.jpg 1472w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/From-Surviving-to-Thriving_-How-Marketplaces-Can-Unlock-Growth-for-SMBs-with-Embedded-Finance-300x170.jpg 300w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/From-Surviving-to-Thriving_-How-Marketplaces-Can-Unlock-Growth-for-SMBs-with-Embedded-Finance-1024x579.jpg 1024w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/From-Surviving-to-Thriving_-How-Marketplaces-Can-Unlock-Growth-for-SMBs-with-Embedded-Finance-768x434.jpg 768w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/From-Surviving-to-Thriving_-How-Marketplaces-Can-Unlock-Growth-for-SMBs-with-Embedded-Finance-400x226.jpg 400w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/From-Surviving-to-Thriving_-How-Marketplaces-Can-Unlock-Growth-for-SMBs-with-Embedded-Finance-800x452.jpg 800w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/From-Surviving-to-Thriving_-How-Marketplaces-Can-Unlock-Growth-for-SMBs-with-Embedded-Finance-832x470.jpg 832w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/From-Surviving-to-Thriving_-How-Marketplaces-Can-Unlock-Growth-for-SMBs-with-Embedded-Finance-1248x705.jpg 1248w\" sizes=\"auto, (max-width: 1472px) 100vw, 1472px\" \/><\/p>\n<h2 data-start=\"3284\" data-end=\"3334\">\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u0440\u0442\u044b \u0438 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a<\/h2>\n<p data-start=\"3335\" data-end=\"3414\">\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043a\u0430\u0440\u0442\u044b \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u0432\u0430\u0436\u043d\u044b\u043c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u043c \u043d\u043e\u0432\u043e\u0439 \u043f\u043b\u0430\u0442\u0435\u0436\u043d\u043e\u0439 \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b.<\/p>\n<p data-start=\"3416\" data-end=\"3551\"><strong data-start=\"3416\" data-end=\"3442\">\u0414\u0430\u043d\u043d\u044b\u0435 Marqeta (2025):<\/strong> \u043a\u043b\u0438\u0435\u043d\u0442\u044b, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u0430, \u0447\u0430\u0449\u0435 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0432\u043d\u0443\u0442\u0440\u0438 \u044d\u0442\u043e\u0439 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b.<\/p>\n<p data-start=\"3553\" data-end=\"3589\"><strong data-start=\"3553\" data-end=\"3587\">\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0432\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u0430\u0440\u0442:<\/strong><\/p>\n<ul data-start=\"3590\" data-end=\"3798\">\n<li data-start=\"3590\" data-end=\"3658\">\n<p data-start=\"3592\" data-end=\"3658\"><strong data-start=\"3592\" data-end=\"3608\">\u0411\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c<\/strong> \u2014 \u043e\u0434\u043d\u043e\u0440\u0430\u0437\u043e\u0432\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435, \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432.<\/p>\n<\/li>\n<li data-start=\"3659\" data-end=\"3719\">\n<p data-start=\"3661\" data-end=\"3719\"><strong data-start=\"3661\" data-end=\"3673\">\u0423\u0434\u043e\u0431\u0441\u0442\u0432\u043e<\/strong> \u2014 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u0430\u044f \u0432\u044b\u0434\u0430\u0447\u0430 \u0434\u043b\u044f \u041c\u0421\u0411 \u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.<\/p>\n<\/li>\n<li data-start=\"3720\" data-end=\"3798\">\n<p data-start=\"3722\" data-end=\"3798\"><strong data-start=\"3722\" data-end=\"3739\">\u0412\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c<\/strong> \u2014 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0447\u0435\u0440\u0435\u0437 \u0431\u043e\u043d\u0443\u0441\u044b \u0438 \u0433\u0438\u0431\u043a\u0438\u0435 \u043a\u0440\u0435\u0434\u0438\u0442\u044b.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3800\" data-end=\"3942\"><strong data-start=\"3800\" data-end=\"3815\">\u0420\u043e\u043b\u044c BUVEI:<\/strong> \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u043f\u0443\u0441\u043a\u0430\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0433\u0438\u0431\u043a\u0438\u0435 \u043a\u0430\u0440\u0442\u044b \u0438 \u0432\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u043c\u043e\u0434\u0443\u043b\u044c\u043d\u044b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b.<\/p>\n<h2 data-start=\"3949\" data-end=\"3964\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n<p data-start=\"3965\" data-end=\"4081\">\u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0431\u044b\u0441\u0442\u0440\u043e \u043c\u0435\u043d\u044f\u044e\u0449\u0435\u0439\u0441\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u0442\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u0441\u0434\u0435\u043b\u043e\u043a.<\/p>\n<p data-start=\"4083\" data-end=\"4235\"><strong data-start=\"4083\" data-end=\"4107\">\u0421\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0439 \u044d\u0442\u0430\u043f \u0440\u043e\u0441\u0442\u0430<\/strong> \u2014 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u041c\u0421\u0411 \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043e\u0442 \u0432\u044b\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a \u043f\u0440\u043e\u0446\u0432\u0435\u0442\u0430\u043d\u0438\u044e \u0438 \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p data-start=\"4237\" data-end=\"4357\">\u0422\u0430\u043a\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u0430\u043a BUVEI, \u0443\u0436\u0435 \u0432\u0435\u0434\u0443\u0442 \u044d\u0442\u0443 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435, \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u044b\u0435 \u0438 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438.<\/p>\n<p data-start=\"4359\" data-end=\"4422\">\u0412 \u0438\u0442\u043e\u0433\u0435, \u0442\u0435, \u043a\u0442\u043e \u0432\u043d\u0435\u0434\u0440\u044f\u0435\u0442 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u044b, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0430\u0442 \u0441\u0435\u0431\u0435:<\/p>\n<ul data-start=\"4423\" data-end=\"4515\">\n<li data-start=\"4423\" data-end=\"4443\">\n<p data-start=\"4425\" data-end=\"4443\">\u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0439 \u0440\u043e\u0441\u0442,<\/p>\n<\/li>\n<li data-start=\"4444\" data-end=\"4474\">\n<p data-start=\"4446\" data-end=\"4474\">\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u044b\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430,<\/p>\n<\/li>\n<li data-start=\"4475\" data-end=\"4515\">\n<p data-start=\"4477\" data-end=\"4515\">\u0431\u043e\u043b\u0435\u0435 \u043a\u0440\u0435\u043f\u043a\u0443\u044e \u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0443\u044e \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/app.buvei.com?s=blog\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8985\" src=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1.png\" alt=\"\" width=\"1024\" height=\"307\" srcset=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1.png 1024w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-300x90.png 300w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-768x230.png 768w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-400x120.png 400w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-800x240.png 800w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/08\/39805008-9713-4734-8f50-1fc13313bbeb-18272166-1-1-832x249.png 832w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u041c\u0421\u0411 \u043a\u0430\u043a \u043e\u0441\u043d\u043e\u0432\u0430 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u041c\u0430\u043b\u044b\u0439 \u0438 \u0441\u0440\u0435\u0434\u043d\u0438\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 (\u041c\u0421\u0411) \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0441\u043d\u043e\u0432\u043e\u0439 \u043c\u0438\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438, \u043e\u0434\u043d\u0430\u043a\u043e \u043c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u043d\u0438\u0445&hellip;","protected":false},"author":3,"featured_media":9260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":""},"categories":[31],"tags":[128,627],"class_list":{"0":"post-9318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payment-basics-ru","8":"tag-buvei-ru","9":"tag-virtual-cards-ru","10":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/9318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/comments?post=9318"}],"version-history":[{"count":0,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/9318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media\/9260"}],"wp:attachment":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media?parent=9318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/categories?post=9318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/tags?post=9318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}