\u0643\u0644\u0645\u0629 \u201cMille\u201d \u062a\u0639\u0646\u064a \u0623\u0644\u0641 \u0628\u0627\u0644\u0644\u0627\u062a\u064a\u0646\u064a\u0629.<\/p>\n<\/li>\n
\u201c\u0627\u0644\u0638\u0647\u0648\u0631\u201d \u064a\u0639\u0646\u064a \u0639\u0631\u0636\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0644\u0625\u0639\u0644\u0627\u0646\u0643.<\/p>\n<\/li>\n<\/ul>\n
\u0627\u0644\u0635\u064a\u063a\u0629:
CPM = (\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u00f7 \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631) \u00d7 1000<\/p>\n
\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0628\u0633\u064a\u0637\u060c \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0648\u0633\u0639\u060c \u0648\u0644\u0627 \u064a\u0632\u0627\u0644 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0645\u0639\u0638\u0645 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0631\u0636\u064a\u0629\u060c \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/p>\n
\u0644\u0645\u0627\u0630\u0627 \u0646\u0633\u062a\u062e\u062f\u0645 CPM\u061f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0628\u0646\u064a\u0629 \u0627\u0644\u062f\u0641\u0639<\/h3>\n
\u064a\u0643\u062a\u0633\u0628 CPM \u0623\u0647\u0645\u064a\u0629 \u062e\u0627\u0635\u0629 \u0644\u0645\u0632\u0648\u062f\u064a \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u0639\u0648\u0646 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629\u060c \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u060c \u0623\u0648 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0642\u062f\u0631\u0627\u062a \u0646\u0627\u0634\u0626\u0629 \u0645\u062b\u0644 \u062a\u0633\u0648\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0631\u0629 \u0623\u0648 \u0648\u0627\u062c\u0647\u0627\u062a \u0628\u0631\u0645\u062c\u0629 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062f\u0641\u0639. \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u062d\u064a\u062b \u062a\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u0642\u062a\u064b\u0627\u060c \u0643\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 (B2B) \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u064a\u0644\u0639\u0628 \u0638\u0647\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u0648\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0641\u064a \u062a\u0633\u0631\u064a\u0639 \u062f\u0648\u0631\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n
\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0639\u062a\u0645\u062f \u0645\u0646\u0635\u0629 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0644\u062f\u0641\u0639 Buvei \u0639\u0644\u0649 \u062d\u0645\u0644\u0627\u062a CPM \u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u064a\u0646 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u062c\u062f\u064a\u062f\u0629 \u0628\u062d\u0644\u0648\u0644 \u062a\u0633\u0648\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0641\u0631\u0629 \u0627\u0644\u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0648\u062d\u0644\u0648\u0644 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0641\u0648\u0631\u064a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646\u060c \u0644\u0627 \u062a\u0631\u0641\u0639 Buvei \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u0642\u0637\u060c \u0628\u0644 \u062a\u0628\u0646\u064a \u0623\u064a\u0636\u064b\u0627 \u0623\u0633\u0627\u0633\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u2014 \u0648\u0647\u0648 \u0623\u0645\u0631 \u062d\u064a\u0648\u064a \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0633\u0628\u0642 \u0641\u064a\u0647\u0627 \u0627\u0644\u062b\u0642\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0645\u062c.<\/p>\n
\u0641\u064a \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a\u060c \u064a\u0635\u0628\u062d CPM \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0645\u0642\u064a\u0627\u0633 \u0625\u0639\u0644\u0627\u0646\u061b \u0628\u0644 \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u062a\u0628\u0646\u064a \u0648\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n
CPM \u0645\u0642\u0627\u0628\u0644 CPC<\/a> \u0645\u0642\u0627\u0628\u0644 CPA: \u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u064a\u0647\u0645\u0627\u061f<\/h3>\n\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u062f\u0641 \u062d\u0645\u0644\u062a\u0643 \u0647\u0648 \u0627\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0648\u0627\u0633\u0639\u060c \u0641\u0625\u0646 CPM \u0647\u0648 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0623\u0643\u0628\u0631 \u0641\u064a \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0645\u0628\u0643\u0631\u0629. \u0623\u0645\u0627 \u0644\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0641\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0646\u0645\u0627\u0630\u062c CPC \u0623\u0648 CPA\u060c \u0644\u0643\u0646\u0647\u0627 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u062a\u0645\u0647\u064a\u062f CPM \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0645\u0633\u0627\u0631.<\/p>\n
![\"\"](\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/06\/What-Is-CPM-Cost-Per-Mille-and-Why-It-Still-Matters-in-Payment-Marketing-8-1024x579.jpg\")
<\/p>\n
\u0643\u064a\u0641 \u062a\u0642\u064a\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 CPM\u061f<\/h3>\n
\u062a\u0639\u062a\u0628\u0631 \u062d\u0645\u0644\u0629 CPM \u062c\u064a\u062f\u0629 \u0628\u0642\u062f\u0631 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0642\u064a\u0629 \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a:<\/p>\n
\n- \n
\u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 (Viewability Rate): \u0643\u0645 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u0645 \u0645\u0634\u0627\u0647\u062f\u062a\u0647\u0627 \u0641\u0639\u0644\u064a\u064b\u0627\u061f<\/p>\n<\/li>\n
- \n
\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR): \u0631\u063a\u0645 \u0623\u0646\u0647 \u0644\u064a\u0633 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0639\u0643\u0633 \u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n<\/li>\n
- \n
\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u0629 (vCPM): \u0637\u0631\u064a\u0642\u0629 \u0623\u062f\u0642 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>\n<\/li>\n
- \n
\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0639\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629: \u062a\u062a\u0628\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u062b\u0644 \u0645\u062f\u0629 \u0627\u0644\u062c\u0644\u0633\u0629\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f\u060c \u0623\u0648 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n
\u062a\u0644\u0643 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0645\u0647\u0645\u0629 \u062c\u062f\u064b\u0627 \u0641\u064a \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0623\u0648 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u062d\u064a\u062b \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0625\u0644\u0649 \u0639\u062f\u0629 \u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n
\u062f\u0648\u0631 CPM \u0641\u064a \u0646\u0633\u0628 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u0645\u0633\u0627\u062a<\/h3>\n
\u062d\u062a\u0649 \u0625\u0630\u0627 \u0643\u0627\u0646 KPI \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u062f\u064a\u0643 \u0647\u0648 CPA (\u0645\u062b\u0644 \u062a\u0633\u062c\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631 \u0623\u0648 \u062a\u0641\u0639\u064a\u0644 \u0648\u0627\u062c\u0647\u0627\u062a API)\u060c \u064a\u0644\u0639\u0628 CPM \u062f\u0648\u0631\u064b\u0627 \u062f\u0627\u0639\u0645\u064b\u0627 \u0642\u0648\u064a\u064b\u0627:<\/p>\n
\n- \n
\u062a\u0641\u0639\u064a\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641: \u0645\u0644\u0621 \u0642\u0648\u0627\u0626\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062c\u0645\u0647\u0648\u0631 \u0639\u0627\u0644\u064a \u0627\u0644\u0646\u064a\u0629.<\/p>\n<\/li>\n
- \n
\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0628\u0639\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629: \u0645\u0641\u064a\u062f \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0641\u064a \u0623\u0646\u0638\u0645\u0629 iOS \u0623\u0648 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0631\u0645 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/p>\n<\/li>\n
- \n
\u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0641\u064a \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629: CPM \u201c\u064a\u0633\u062e\u0646\u201d \u0627\u0644\u0633\u0648\u0642 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u064a\u0646.<\/p>\n<\/li>\n<\/ul>\n
\u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062f\u0641\u0639 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0642\u0628\u0644 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u060c \u0644\u0627 \u064a\u064f\u0639\u062a\u0628\u0631 CPM \u0645\u062c\u0631\u062f \u0623\u062f\u0627\u0629 \u0645\u0641\u064a\u062f\u0629 \u2014 \u0628\u0644 \u0636\u0631\u0648\u0631\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627.<\/p>\n
\u0627\u0644\u062e\u0644\u0627\u0635\u0629: CPM \u0644\u0639\u0628\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0648\u0644\u0643\u0646\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/h3>\n
CPM \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629\u060c \u0628\u0644 \u0628\u0632\u0631\u0639 \u0627\u0644\u0628\u0630\u0648\u0631.<\/p>\n
\u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0647\u0645\u0647\u0627 \u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0623\u0645\u0627\u0646\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u2014 \u0645\u062b\u0644 \u062d\u0644\u0648\u0644 \u0627\u0644\u062f\u0641\u0639\u060c \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0631\u0629\u060c \u0648\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0645\u062c \u2014 \u064a\u0641\u0636\u064a \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0630\u0643\u064a \u0625\u0644\u0649 \u062a\u0628\u0646\u064a \u0623\u0630\u0643\u0649.<\/p>\n
\u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062c\u0646\u0628\u064b\u0627 \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u062d\u0645\u0644\u0627\u062a CPC \u0648CPA\u060c \u064a\u0639\u0632\u0632 CPM \u0625\u0637\u0627\u0631 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0637\u0644\u0628 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0637\u0644\u0642 \u0646\u0638\u0627\u0645 \u062f\u0641\u0639 \u062c\u062f\u064a\u062f\u060c \u062a\u0639\u0631\u0636 \u0645\u062c\u0645\u0648\u0639\u062a\u0643 \u0645\u0646 APIs\u060c \u0623\u0648 \u062a\u062f\u062e\u0644 \u0633\u0648\u0642\u064b\u0627 \u062c\u062f\u064a\u062f\u064b\u0627\u060c \u064a\u0633\u0627\u0639\u062f\u0643 CPM \u0639\u0644\u0649 \u0628\u062f\u0621 \u0627\u0644\u062d\u0648\u0627\u0631 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639.<\/p>\n
\u0647\u0644 \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u062d\u0644\u0648\u0644 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0634\u0641\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u061f
\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627. Buvei \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629.<\/a><\/p>\n<\/h3>\n","protected":false},"excerpt":{"rendered":"\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u0637\u0648\u0631\u060c \u0642\u062f \u064a\u0628\u062f\u0648 \u0645\u0635\u0637\u0644\u062d CPM (\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u0644\u0641 \u0638\u0647\u0648\u0631) \u2013 \u0623\u064a \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0623\u0644\u0641…","protected":false},"author":2,"featured_media":3012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":""},"categories":[47],"tags":[146],"class_list":{"0":"post-3112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payment-basics-ar","8":"tag-buvei-ar","9":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/3112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/comments?post=3112"}],"version-history":[{"count":0,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/3112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media\/3012"}],"wp:attachment":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media?parent=3112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/categories?post=3112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/tags?post=3112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n\u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 (Viewability Rate): \u0643\u0645 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u0645 \u0645\u0634\u0627\u0647\u062f\u062a\u0647\u0627 \u0641\u0639\u0644\u064a\u064b\u0627\u061f<\/p>\n<\/li>\n
\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR): \u0631\u063a\u0645 \u0623\u0646\u0647 \u0644\u064a\u0633 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u064a\u0639\u0643\u0633 \u0645\u062f\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n<\/li>\n
\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0642\u0627\u0628\u0644 \u0644\u0644\u0645\u0634\u0627\u0647\u062f\u0629 (vCPM): \u0637\u0631\u064a\u0642\u0629 \u0623\u062f\u0642 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>\n<\/li>\n
\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0639\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629: \u062a\u062a\u0628\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u062b\u0644 \u0645\u062f\u0629 \u0627\u0644\u062c\u0644\u0633\u0629\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f\u060c \u0623\u0648 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n
\u062a\u0644\u0643 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0645\u0647\u0645\u0629 \u062c\u062f\u064b\u0627 \u0641\u064a \u0631\u062d\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0623\u0648 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u062d\u064a\u062b \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0625\u0644\u0649 \u0639\u062f\u0629 \u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n
\u062f\u0648\u0631 CPM \u0641\u064a \u0646\u0633\u0628 \u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u0645\u0633\u0627\u062a<\/h3>\n
\u062d\u062a\u0649 \u0625\u0630\u0627 \u0643\u0627\u0646 KPI \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u062f\u064a\u0643 \u0647\u0648 CPA (\u0645\u062b\u0644 \u062a\u0633\u062c\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631 \u0623\u0648 \u062a\u0641\u0639\u064a\u0644 \u0648\u0627\u062c\u0647\u0627\u062a API)\u060c \u064a\u0644\u0639\u0628 CPM \u062f\u0648\u0631\u064b\u0627 \u062f\u0627\u0639\u0645\u064b\u0627 \u0642\u0648\u064a\u064b\u0627:<\/p>\n
- \n
- \n
\u062a\u0641\u0639\u064a\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641: \u0645\u0644\u0621 \u0642\u0648\u0627\u0626\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062c\u0645\u0647\u0648\u0631 \u0639\u0627\u0644\u064a \u0627\u0644\u0646\u064a\u0629.<\/p>\n<\/li>\n
- \n
\u0627\u0644\u0625\u0633\u0646\u0627\u062f \u0628\u0639\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629: \u0645\u0641\u064a\u062f \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0641\u064a \u0623\u0646\u0638\u0645\u0629 iOS \u0623\u0648 \u0627\u0644\u0628\u064a\u0626\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0631\u0645 \u0627\u0644\u062e\u0635\u0648\u0635\u064a\u0629.<\/p>\n<\/li>\n
- \n
\u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0641\u064a \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629: CPM \u201c\u064a\u0633\u062e\u0646\u201d \u0627\u0644\u0633\u0648\u0642 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u064a\u0646.<\/p>\n<\/li>\n<\/ul>\n
\u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062f\u0641\u0639 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u062a\u0637\u0644\u0628 \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0642\u0628\u0644 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u060c \u0644\u0627 \u064a\u064f\u0639\u062a\u0628\u0631 CPM \u0645\u062c\u0631\u062f \u0623\u062f\u0627\u0629 \u0645\u0641\u064a\u062f\u0629 \u2014 \u0628\u0644 \u0636\u0631\u0648\u0631\u064a\u0629 \u063a\u0627\u0644\u0628\u064b\u0627.<\/p>\n
\u0627\u0644\u062e\u0644\u0627\u0635\u0629: CPM \u0644\u0639\u0628\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0648\u0644\u0643\u0646\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/h3>\n
CPM \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629\u060c \u0628\u0644 \u0628\u0632\u0631\u0639 \u0627\u0644\u0628\u0630\u0648\u0631.<\/p>\n
\u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0647\u0645\u0647\u0627 \u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0623\u0645\u0627\u0646\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u2014 \u0645\u062b\u0644 \u062d\u0644\u0648\u0644 \u0627\u0644\u062f\u0641\u0639\u060c \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0631\u0629\u060c \u0648\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0645\u062c \u2014 \u064a\u0641\u0636\u064a \u0627\u0644\u062a\u0639\u0631\u0636 \u0627\u0644\u0630\u0643\u064a \u0625\u0644\u0649 \u062a\u0628\u0646\u064a \u0623\u0630\u0643\u0649.<\/p>\n
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\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627. Buvei \u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629.<\/a><\/p>\n<\/h3>\n","protected":false},"excerpt":{"rendered":"\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u0637\u0648\u0631\u060c \u0642\u062f \u064a\u0628\u062f\u0648 \u0645\u0635\u0637\u0644\u062d CPM (\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u0644\u0641 \u0638\u0647\u0648\u0631) \u2013 \u0623\u064a \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0623\u0644\u0641…","protected":false},"author":2,"featured_media":3012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":""},"categories":[47],"tags":[146],"class_list":{"0":"post-3112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payment-basics-ar","8":"tag-buvei-ar","9":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/3112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/comments?post=3112"}],"version-history":[{"count":0,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/3112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media\/3012"}],"wp:attachment":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media?parent=3112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/categories?post=3112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/tags?post=3112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}