{"id":2990,"date":"2025-05-31T06:54:39","date_gmt":"2025-05-31T06:54:39","guid":{"rendered":"https:\/\/buvei.com\/blog\/?p=2990"},"modified":"2025-05-31T06:54:39","modified_gmt":"2025-05-31T06:54:39","slug":"cpc-guide-for-payment-marketer-7","status":"publish","type":"post","link":"https:\/\/buvei.com\/blog\/ar\/cpc-guide-for-payment-marketer-7\/","title":{"rendered":"\u0645\u0627 \u0647\u0648 CPC\u061f \u062f\u0644\u064a\u0644 \u0644\u0645\u0633\u0648\u0642\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629"},"content":{"rendered":"

\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0642\u0644\u0645\u0627 \u062a\u0648\u062c\u062f \u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u0639\u062a\u0628\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0645\u0641\u0647\u0648\u0645\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0637\u0626 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0630\u0627\u062a\u0647 \u0645\u062b\u0644 CPC<\/strong>\u060c \u0623\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629<\/strong>.<\/p>\n

\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a\u060c \u0644\u0627 \u064a\u064f\u0639\u062f CPC \u0645\u062c\u0631\u062f \u0631\u0642\u0645 \u0639\u0644\u0649 \u0644\u0648\u062d\u0629 \u062a\u062d\u0643\u0645. \u0628\u0644 \u0647\u0648 \u0625\u0634\u0627\u0631\u0629 \u062a\u062f\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0644\u0627\u0621\u0645\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629<\/strong>. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062f\u064a\u0631 \u062d\u0645\u0644\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629 \u0639\u0644\u0649 Google \u0623\u0648 Meta \u0623\u0648 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629\u060c \u0641\u0625\u0646 \u0641\u0647\u0645 CPC \u0636\u0631\u0648\u0631\u064a \u0644\u0628\u0646\u0627\u0621 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n

\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0640 CPC\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644\u0647 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0641\u0631\u064a\u0642\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628.<\/p>\n

\u062a\u0639\u0631\u064a\u0641 CPC: \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a<\/h2>\n

CPC (Cost-Per-Click)<\/strong> \u0647\u0648 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u062f\u0641\u0639\u0647 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629 \u064a\u0646\u0642\u0631 \u0641\u064a\u0647\u0627 \u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0643 \u0627\u0644\u0645\u062f\u0641\u0648\u0639.<\/p>\n

\u0648\u0647\u0648 \u062d\u062c\u0631 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0642\u0631 (PPC<\/strong>) \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (\u0645\u062b\u0644 Google Ads<\/a>) \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (\u0645\u062b\u0644 Meta Ads). \u0628\u062e\u0644\u0627\u0641 CPM (\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0623\u0644\u0641 \u0638\u0647\u0648\u0631)\u060c CPC \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u062a\u062f\u0641\u0639 \u0641\u0642\u0637 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0641\u0639\u0644\u064a<\/strong>.<\/p>\n

\u0627\u0644\u0635\u064a\u063a\u0629:<\/strong><\/p>\n

CPC = \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u00f7 \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a<\/strong><\/p>\n

\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0623\u0646\u0641\u0642\u062a 1000 \u062f\u0648\u0644\u0627\u0631 \u0639\u0644\u0649 \u062d\u0645\u0644\u0629 \u0648\u062d\u0635\u0644\u062a \u0639\u0644\u0649 500 \u0646\u0642\u0631\u0629\u060c \u0641\u0625\u0646 CPC \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0647\u0648 2.00 \u062f\u0648\u0644\u0627\u0631.<\/p>\n

\u0644\u0645\u0627\u0630\u0627 CPC \u0645\u0647\u0645 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/h2>\n

\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a\u060c \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0643\u0645 \u0641\u0642\u0637\u060c \u0628\u0644 \u0628\u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629. \u064a\u0633\u0627\u0639\u062f\u0643 CPC \u0641\u064a \u0642\u064a\u0627\u0633 \u0643\u0644\u0627 \u0627\u0644\u062c\u0627\u0646\u0628\u064a\u0646.<\/p>\n

\u0647\u0644 CPC \u0645\u0631\u062a\u0641\u0639\u061f \u0642\u062f \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u0629 \u0634\u062f\u064a\u062f\u0629<\/strong> \u0623\u0648 \u0642\u0644\u0629 \u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/strong>.
\u0647\u0644 CPC \u0645\u0646\u062e\u0641\u0636\u061f \u0631\u0628\u0645\u0627 \u062a\u0633\u062a\u0647\u062f\u0641 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642\u060c \u0648\u0644\u0643\u0646 \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u062e\u0644\u0644 \u0644\u0627\u062d\u0642 \u0641\u064a \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong>.<\/p>\n

\u0643\u0644 \u0646\u0642\u0631\u0629 \u0642\u062f \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0639\u0627\u0644\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0648 \u062e\u0637\u0631 \u0627\u062d\u062a\u064a\u0627\u0644. \u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0645\u0631\u0627\u0642\u0628\u0629 CPC \u0636\u0645\u0646 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0643\u0627\u0645\u0644 \u0648\u0644\u064a\u0633 \u0643\u0631\u0642\u0645 \u0645\u0633\u062a\u0642\u0644.<\/p>\n

\u0623\u0647\u0645\u064a\u0629 CPC \u0644\u0645\u0633\u0648\u0642\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629:<\/h3>\n
    \n
  • \n

    \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0641\u064a \u0642\u0646\u0648\u0627\u062a \u0634\u062f\u064a\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629<\/p>\n<\/li>\n

  • \n

    \u0645\u0624\u0634\u0631 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0627<\/p>\n<\/li>\n

  • \n

    \u064a\u062f\u062e\u0644 \u0641\u064a \u062d\u0633\u0627\u0628\u0627\u062a LTV\/CAC\u060c \u062e\u0627\u0635\u0629 \u0641\u064a SaaS \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644<\/p>\n<\/li>\n

  • \n

    \u0623\u062f\u0627\u0629 \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0633\u0648\u0627\u0642 \u0623\u0648 \u0642\u0637\u0627\u0639\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0628\u0634\u0643\u0644 \u0645\u0646\u0636\u0628\u0637
    \n\"\"<\/p>\n<\/li>\n<\/ul>\n

    \u0643\u064a\u0641 \u064a\u0639\u0645\u0644 CPC \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<\/h2>\n

    \u0631\u063a\u0645 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0632\u0627\u062f\u060c \u0625\u0644\u0627 \u0623\u0646 \u0637\u0631\u064a\u0642\u0629 \u0627\u062d\u062a\u0633\u0627\u0628 CPC \u062a\u062e\u062a\u0644\u0641 \u0645\u0646 \u0645\u0646\u0635\u0629 \u0644\u0623\u062e\u0631\u0649:<\/p>\n

    \n
    \n\n\n\n\n\n\n\n\n
    \u0627\u0644\u0645\u0646\u0635\u0629<\/th>\n\u0637\u0631\u064a\u0642\u0629 \u0627\u062d\u062a\u0633\u0627\u0628 CPC<\/th>\n\u0645\u0644\u0627\u062d\u0638\u0627\u062a<\/th>\n<\/tr>\n<\/thead>\n
    Google Ads<\/td>\n\u0645\u0632\u0627\u062f + \u062f\u0631\u062c\u0629 \u0627\u0644\u062c\u0648\u062f\u0629<\/td>\n\u0646\u064a\u0629 \u0634\u0631\u0627\u0621 \u0639\u0627\u0644\u064a\u0629<\/td>\n<\/tr>\n
    Meta (Facebook\/Instagram)<\/td>\n\u0645\u0632\u0627\u062f + \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/td>\n\u064a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u0635\u0631\u064a<\/td>\n<\/tr>\n
    LinkedIn<\/td>\nCPC \u0623\u0633\u0627\u0633\u064a \u0623\u0639\u0644\u0649<\/td>\n\u0645\u062e\u0635\u0635 B2B - \u062c\u0645\u0647\u0648\u0631 \u062f\u0642\u064a\u0642 \u0648\u0645\u0647\u0646\u064a<\/td>\n<\/tr>\n
    X (Twitter)\u060c TikTok<\/td>\n\u0646\u0645\u0648\u0630\u062c CPC \u063a\u064a\u0631 \u0645\u0633\u062a\u0642\u0631<\/td>\n\u0645\u0641\u064a\u062f \u0623\u0643\u062b\u0631 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
    \n
    <\/div>\n<\/div>\n<\/div>\n<\/div>\n

    \u0641\u064a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u062a\u0643\u0648\u0646 CPC \u0641\u064a \u0627\u0644\u0628\u062d\u062b\u060c \u062e\u0627\u0635\u0629 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0646\u064a\u0629 \u0645\u062b\u0644 \"\u0628\u0648\u0627\u0628\u0629 \u062f\u0641\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\" \u0623\u0648 \"\u0645\u0639\u0627\u0644\u062c \u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0643\u0631\u064a\u0628\u062a\u0648\"\u060c \u0645\u0631\u062a\u0641\u0639\u0629 \u062c\u062f\u064b\u0627 \u2014 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u062a\u062a\u062c\u0627\u0648\u0632 20 \u062f\u0648\u0644\u0627\u0631\u064b\u0627 \u0644\u0644\u0646\u0642\u0631\u0629<\/strong>.<\/p>\n

    \u0645\u0624\u0634\u0631\u0627\u062a CPC \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a<\/h2>\n

    \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629 \u0644\u0640 CPC \u062d\u0633\u0628 \u0627\u0644\u0642\u0646\u0627\u0629 \u0648\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0644\u0643\u0646 \u0625\u0644\u064a\u0643 \u0646\u0637\u0627\u0642\u0627\u062a \u062a\u0642\u0631\u064a\u0628\u064a\u0629:<\/p>\n