{"id":2981,"date":"2025-05-31T06:14:21","date_gmt":"2025-05-31T06:14:21","guid":{"rendered":"https:\/\/buvei.com\/blog\/?p=2981"},"modified":"2025-05-31T06:14:21","modified_gmt":"2025-05-31T06:14:21","slug":"cpc-guide-for-payment-marketer-4","status":"publish","type":"post","link":"https:\/\/buvei.com\/blog\/ja\/cpc-guide-for-payment-marketer-4\/","title":{"rendered":"CPC\u3068\u306f\uff1f\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30fb\u6c7a\u6e08\u696d\u754c\u5411\u3051\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ac\u30a4\u30c9"},"content":{"rendered":"<p data-start=\"342\" data-end=\"407\">\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u306b\u304a\u3051\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u306f\u6700\u3082\u57fa\u672c\u7684\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u8aa4\u89e3\u3055\u308c\u3084\u3059\u3044\u6307\u6a19\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<p data-start=\"409\" data-end=\"524\">\u6c7a\u6e08\u696d\u754c\u3067\u306f\u3001CPC\u306f\u5358\u306a\u308b\u6570\u5024\u3067\u306f\u306a\u304f\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u3084\u904b\u7528\u52b9\u7387\u3001\u3072\u3044\u3066\u306f\u53ce\u76ca\u6027\u3092\u793a\u3059\u300c\u30b7\u30b0\u30ca\u30eb\u300d\u3067\u3059\u3002Google\u3084Meta\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306a\u3069\u3067\u6709\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u904b\u7528\u3059\u308b\u4e0a\u3067\u3001CPC\u306e\u7406\u89e3\u306f\u6301\u7d9a\u7684\u306a\u6210\u9577\u306e\u9375\u3092\u63e1\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"526\" data-end=\"573\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001CPC\u306e\u5b9a\u7fa9\u304b\u3089\u305d\u306e\u50cd\u304d\u3001\u305d\u3057\u3066\u652f\u6255\u3044\u696d\u754c\u306b\u304a\u3051\u308b\u6d3b\u7528\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2 data-start=\"575\" data-end=\"587\">CPC\u306e\u5b9a\u7fa9\u3068\u57fa\u672c<\/h2>\n<p data-start=\"589\" data-end=\"642\">CPC\uff08Cost Per Click\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u30921\u56de\u30af\u30ea\u30c3\u30af\u3059\u308b\u305f\u3073\u306b\u767a\u751f\u3059\u308b\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p data-start=\"644\" data-end=\"735\"><a href=\"http:\/\/cpc-guide-for-payment-marketer\">Google\u5e83\u544a<\/a>\u3084Meta\u5e83\u544a\u306a\u3069\u306ePPC\uff08Pay Per Click\uff09\u30e2\u30c7\u30eb\u306e\u57fa\u790e\u3067\u3042\u308a\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff08CPM\uff09\u3068\u306f\u7570\u306a\u308a\u3001\u300c\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5206\u3060\u3051\u300d\u8cbb\u7528\u304c\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n<p data-start=\"737\" data-end=\"772\"><strong data-start=\"737\" data-end=\"748\">\u57fa\u672c\u306e\u8a08\u7b97\u5f0f\uff1a<\/strong><br data-start=\"748\" data-end=\"751\" \/><strong data-start=\"751\" data-end=\"772\">CPC = \u5e83\u544a\u8cbb \u00f7 \u30af\u30ea\u30c3\u30af\u6570<\/strong><\/p>\n<p data-start=\"774\" data-end=\"817\">\u4f8b\uff1a1,000\u30c9\u30eb\u3092\u4f7f\u3063\u3066500\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u3001CPC\u306f$2.00\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 data-start=\"819\" data-end=\"843\">\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30fb\u6c7a\u6e08\u9818\u57df\u3067CPC\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<p data-start=\"845\" data-end=\"905\">\u6c7a\u6e08\u696d\u754c\u3067\u306f\u3001\u5358\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u7372\u5f97\u3067\u306f\u306a\u304f\u3001\u300c\u8cea\u300d\u3068\u300c\u52b9\u7387\u300d\u304c\u91cd\u8981\u3067\u3059\u3002CPC\u306f\u305d\u306e\u4e21\u65b9\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul data-start=\"907\" data-end=\"984\">\n<li data-start=\"907\" data-end=\"943\">\n<p data-start=\"909\" data-end=\"943\"><strong data-start=\"909\" data-end=\"920\">CPC\u304c\u9ad8\u3044\uff1a<\/strong> \u7af6\u5408\u6027\u304c\u9ad8\u3044\u304b\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u304c\u4f4e\u3044\u53ef\u80fd\u6027<\/p>\n<\/li>\n<li data-start=\"944\" data-end=\"984\">\n<p data-start=\"946\" data-end=\"984\"><strong data-start=\"946\" data-end=\"957\">CPC\u304c\u4f4e\u3044\uff1a<\/strong> \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u304c\u9ad8\u3044\u304b\u3001\u5e83\u544a\u5f8c\u306e\u6210\u679c\u304c\u5f31\u3044\u53ef\u80fd\u6027<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"986\" data-end=\"1063\">1\u30af\u30ea\u30c3\u30af\u304c\u9ad8LTV\u306e\u52a0\u76df\u5e97\u306b\u3064\u306a\u304c\u308b\u5834\u5408\u3082\u3042\u308c\u3070\u3001\u4e0d\u6b63\u30ea\u30b9\u30af\u3068\u306a\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001CPC\u306f\u4ed6\u306e\u6307\u6a19\u3068\u5408\u308f\u305b\u3066\u6587\u8108\u306e\u4e2d\u3067\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p data-start=\"1065\" data-end=\"1079\"><strong data-start=\"1065\" data-end=\"1079\">CPC\u304c\u91cd\u8981\u306a\u7406\u7531\uff1a<\/strong><\/p>\n<ul data-start=\"1081\" data-end=\"1185\">\n<li data-start=\"1081\" data-end=\"1107\">\n<p data-start=\"1083\" data-end=\"1107\">\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u306b\u304a\u3051\u308b\u5e83\u544a\u52b9\u7387\u3092\u53ef\u8996\u5316<\/p>\n<\/li>\n<li data-start=\"1108\" data-end=\"1136\">\n<p data-start=\"1110\" data-end=\"1136\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u95a2\u9023\u6027\u3092\u6e2c\u308b\u6307\u6a19<\/p>\n<\/li>\n<li data-start=\"1137\" data-end=\"1163\">\n<p data-start=\"1139\" data-end=\"1163\">LTV\u3068CAC\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u57fa\u790e\u30c7\u30fc\u30bf<\/p>\n<\/li>\n<li data-start=\"1164\" data-end=\"1185\">\n<p data-start=\"1166\" data-end=\"1185\">\u65b0\u5e02\u5834\u3084\u65b0\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u30c6\u30b9\u30c8\u306b\u6700\u9069<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2982 size-large\" src=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/05\/Understanding-Ad-Spend-Efficiency-in-the-Payments-Industry-4-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/05\/Understanding-Ad-Spend-Efficiency-in-the-Payments-Industry-4-1024x768.jpg 1024w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/05\/Understanding-Ad-Spend-Efficiency-in-the-Payments-Industry-4-300x225.jpg 300w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/05\/Understanding-Ad-Spend-Efficiency-in-the-Payments-Industry-4-768x576.jpg 768w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/05\/Understanding-Ad-Spend-Efficiency-in-the-Payments-Industry-4-400x300.jpg 400w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/05\/Understanding-Ad-Spend-Efficiency-in-the-Payments-Industry-4-800x600.jpg 800w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/05\/Understanding-Ad-Spend-Efficiency-in-the-Payments-Industry-4-832x624.jpg 832w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/05\/Understanding-Ad-Spend-Efficiency-in-the-Payments-Industry-4-1248x936.jpg 1248w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/05\/Understanding-Ad-Spend-Efficiency-in-the-Payments-Industry-4.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1187\" data-end=\"1208\">\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306eCPC\u306e\u4ed5\u7d44\u307f<\/h2>\n<p data-start=\"1210\" data-end=\"1265\">\u3059\u3079\u3066\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u5165\u672d\u578b\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u304c\u3001CPC\u306e\u7b97\u51fa\u65b9\u6cd5\u306b\u306f\u9055\u3044\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"1267\" data-end=\"1776\">\n<thead data-start=\"1267\" data-end=\"1358\">\n<tr data-start=\"1267\" data-end=\"1358\">\n<th data-start=\"1267\" data-end=\"1286\" data-col-size=\"sm\">\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th>\n<th data-start=\"1286\" data-end=\"1317\" data-col-size=\"sm\">CPC\u306e\u4ed5\u7d44\u307f<\/th>\n<th data-start=\"1317\" data-end=\"1358\" data-col-size=\"sm\">\u7279\u5fb4<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"1467\" data-end=\"1776\">\n<tr data-start=\"1467\" data-end=\"1546\">\n<td data-start=\"1467\" data-end=\"1492\" data-col-size=\"sm\">Google\u5e83\u544a<\/td>\n<td data-col-size=\"sm\" data-start=\"1492\" data-end=\"1519\">\u5165\u672d\uff0b\u54c1\u8cea\u30b9\u30b3\u30a2<\/td>\n<td data-col-size=\"sm\" data-start=\"1519\" data-end=\"1546\">\u9ad8\u3044\u691c\u7d22\u610f\u56f3\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u306b\u6709\u52b9<\/td>\n<\/tr>\n<tr data-start=\"1547\" data-end=\"1618\">\n<td data-start=\"1547\" data-end=\"1569\" data-col-size=\"sm\">Meta\u5e83\u544a\uff08Facebook\u7b49\uff09<\/td>\n<td data-col-size=\"sm\" data-start=\"1569\" data-end=\"1592\">\u5165\u672d\uff0b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td>\n<td data-col-size=\"sm\" data-start=\"1592\" data-end=\"1618\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u51fa\u6765\u304c\u5f71\u97ff\u3057\u3084\u3059\u3044<\/td>\n<\/tr>\n<tr data-start=\"1619\" data-end=\"1705\">\n<td data-start=\"1619\" data-end=\"1644\" data-col-size=\"sm\">LinkedIn\u5e83\u544a<\/td>\n<td data-col-size=\"sm\" data-start=\"1644\" data-end=\"1675\">\u9ad8\u3044\u57fa\u672cCPC<\/td>\n<td data-col-size=\"sm\" data-start=\"1675\" data-end=\"1705\">B2B\u5411\u3051\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u7cbe\u5bc6<\/td>\n<\/tr>\n<tr data-start=\"1706\" data-end=\"1776\">\n<td data-start=\"1706\" data-end=\"1729\" data-col-size=\"sm\">X\uff08\u65e7Twitter\uff09\u3001TikTok<\/td>\n<td data-col-size=\"sm\" data-start=\"1729\" data-end=\"1751\">\u65b0\u3057\u3044CPC\u6700\u9069\u5316\u306e\u4ed5\u7d44\u307f\u3092\u5c0e\u5165\u4e2d<\/td>\n<td data-col-size=\"sm\" data-start=\"1751\" data-end=\"1776\">\u8a8d\u77e5\u62e1\u5927\u5411\u3051\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u306f\u5de5\u592b\u304c\u5fc5\u8981<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"1778\" data-end=\"1848\">\u7279\u306b\u300c\u52a0\u76df\u5e97\u6c7a\u6e08\u300d\u300c\u4eee\u60f3\u901a\u8ca8\u6c7a\u6e08\u30b2\u30fc\u30c8\u30a6\u30a7\u30a4\u300d\u306a\u3069\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u9ad8\u3044\u5546\u7528\u610f\u56f3\u304c\u3042\u308b\u305f\u3081\u3001CPC\u304c20\u30c9\u30eb\u3092\u8d85\u3048\u308b\u5834\u5408\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2 data-start=\"1850\" data-end=\"1874\">\u6c7a\u6e08\u30fb\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u696d\u754c\u306b\u304a\u3051\u308bCPC\u306e\u76ee\u5b89<\/h2>\n<p data-start=\"1876\" data-end=\"1916\">\u696d\u7a2e\u3001\u5730\u57df\u3001\u30c1\u30e3\u30cd\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306f\u304a\u304a\u3088\u305d\u306e\u696d\u754c\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3067\u3059\uff1a<\/p>\n<ul data-start=\"1918\" data-end=\"2021\">\n<li data-start=\"1918\" data-end=\"1949\">\n<p data-start=\"1920\" data-end=\"1949\">Google\u691c\u7d22\uff08\u9ad8\u610f\u56f3\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\uff1a$3 \uff5e $25<\/p>\n<\/li>\n<li data-start=\"1950\" data-end=\"1989\">\n<p data-start=\"1952\" data-end=\"1989\">Meta\u5e83\u544a\uff08B2B\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\uff1a$1.50 \uff5e $8<\/p>\n<\/li>\n<li data-start=\"1990\" data-end=\"2021\">\n<p data-start=\"1992\" data-end=\"2021\">LinkedIn\u5e83\u544a\uff08\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\uff09\uff1a$6 \uff5e $18<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2023\" data-end=\"2069\">\ud83d\udca1 <strong data-start=\"2026\" data-end=\"2033\">\u6ce8\u610f\uff1a<\/strong> \u3042\u304f\u307e\u3067\u53c2\u8003\u5024\u3067\u3042\u308a\u3001\u81ea\u793e\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2 data-start=\"2071\" data-end=\"2091\">\u54c1\u8cea\u3092\u4fdd\u3061\u306a\u304c\u3089CPC\u3092\u4e0b\u3052\u308b\u306b\u306f<\/h2>\n<ol data-start=\"2093\" data-end=\"2432\">\n<li data-start=\"2093\" data-end=\"2168\">\n<p data-start=\"2096\" data-end=\"2168\"><strong data-start=\"2096\" data-end=\"2110\">\u5e83\u544a\u306e\u95a2\u9023\u6027\u3092\u9ad8\u3081\u308b<\/strong><br data-start=\"2110\" data-end=\"2113\" \/>\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u8a34\u6c42\u5185\u5bb9\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u304c\u4e0a\u304c\u308a\u3001CPC\u304c\u4e0b\u304c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li data-start=\"2170\" data-end=\"2228\">\n<p data-start=\"2173\" data-end=\"2228\"><strong data-start=\"2173\" data-end=\"2186\">\u30b9\u30de\u30fc\u30c8\u5165\u672d\u306e\u6d3b\u7528<\/strong><br data-start=\"2186\" data-end=\"2189\" \/>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u5165\u672d\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li data-start=\"2230\" data-end=\"2293\">\n<p data-start=\"2233\" data-end=\"2293\"><strong data-start=\"2233\" data-end=\"2255\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3068\u30b3\u30d4\u30fc\u306eA\/B\u30c6\u30b9\u30c8<\/strong><br data-start=\"2255\" data-end=\"2258\" \/>\u5c0f\u3055\u306a\u8868\u73fe\u306e\u9055\u3044\u304cCPC\u3084CVR\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/li>\n<li data-start=\"2295\" data-end=\"2360\">\n<p data-start=\"2298\" data-end=\"2360\"><strong data-start=\"2298\" data-end=\"2314\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u5411\u4e0a<\/strong><br data-start=\"2314\" data-end=\"2317\" \/>\u7121\u95a2\u4fc2\u306a\u5c64\u3092\u9664\u5916\u3057\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u7d5e\u308b\u3053\u3068\u3067\u7121\u99c4\u3092\u524a\u6e1b\u3002<\/p>\n<\/li>\n<li data-start=\"2362\" data-end=\"2432\">\n<p data-start=\"2365\" data-end=\"2432\"><strong data-start=\"2365\" data-end=\"2382\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316<\/strong><br data-start=\"2382\" data-end=\"2385\" \/>\u30da\u30fc\u30b8\u8868\u793a\u901f\u5ea6\u3084\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u3001CTA\u306e\u914d\u7f6e\u306a\u3069\u3001\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u4f53\u9a13\u304c\u5e83\u544a\u54c1\u8cea\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ol>\n<h2 data-start=\"2434\" data-end=\"2459\">\u4ed6\u6307\u6a19\u3068\u306e\u95a2\u4fc2\u6027\uff1aCPC\u3060\u3051\u3067\u306f\u5224\u65ad\u3067\u304d\u306a\u3044<\/h2>\n<p data-start=\"2461\" data-end=\"2520\">CPC\u306f\u300c\u95a2\u5fc3\u3092\u5f15\u304f\u306e\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u300d\u3067\u3059\u304c\u3001\u6210\u679c\u306b\u7d50\u3073\u3064\u304f\u304b\u306f\u5225\u554f\u984c\u3067\u3059\u3002\u4ed6\u306eKPI\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3057\u307e\u3057\u3087\u3046\uff1a<\/p>\n<ul data-start=\"2522\" data-end=\"2659\">\n<li data-start=\"2522\" data-end=\"2552\">\n<p data-start=\"2524\" data-end=\"2552\"><strong data-start=\"2524\" data-end=\"2538\">CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/strong> \u2013 \u5e83\u544a\u306e\u9b45\u529b\u5ea6\u3092\u793a\u3059<\/p>\n<\/li>\n<li data-start=\"2553\" data-end=\"2589\">\n<p data-start=\"2555\" data-end=\"2589\"><strong data-start=\"2555\" data-end=\"2571\">CPL\uff08\u30ea\u30fc\u30c9\u7372\u5f97\u5358\u4fa1\uff09<\/strong> \u2013 \u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u304c\u5f97\u3089\u308c\u305f\u304b<\/p>\n<\/li>\n<li data-start=\"2590\" data-end=\"2624\">\n<p data-start=\"2592\" data-end=\"2624\"><strong data-start=\"2592\" data-end=\"2609\">ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09<\/strong> \u2013 \u58f2\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1<\/p>\n<\/li>\n<li data-start=\"2625\" data-end=\"2659\">\n<p data-start=\"2627\" data-end=\"2659\"><strong data-start=\"2627\" data-end=\"2642\">CAC\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09<\/strong> \u2013 \u7372\u5f97\u307e\u3067\u306b\u304b\u304b\u308b\u7dcf\u30b3\u30b9\u30c8<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2661\" data-end=\"2697\">\u3053\u308c\u3089\u3092\u7d71\u5408\u7684\u306b\u898b\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5168\u4f53\u7684\u306a\u5065\u5168\u6027\u304c\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 data-start=\"2699\" data-end=\"2725\">Buvei\u306e\u8996\u70b9\uff1a\u306a\u305cCPC\u6700\u9069\u5316\u304c\u91cd\u8981\u306a\u306e\u304b<\/h2>\n<p data-start=\"2727\" data-end=\"2809\">Buvei\u3067\u306f\u3001\u6025\u6210\u9577\u4e2d\u306e\u6c7a\u6e08\u4f01\u696d\u304c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u3088\u3046\u3001\u5e83\u544a\u904b\u7528\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u6226\u7565\u7684\u652f\u63f4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u3068\u306a\u308b\u306e\u304cCPC\u3067\u3059\u3002<\/p>\n<p data-start=\"2811\" data-end=\"2933\">\u30af\u30ed\u30b9\u30dc\u30fc\u30c0\u30fc\u5411\u3051PSP\u30d6\u30e9\u30f3\u30c9\u306e\u7acb\u3061\u4e0a\u3052\u3084\u3001\u6697\u53f7\u8cc7\u7523\u6c7a\u6e08\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u62e1\u5927\u306a\u3069\u3001\u3069\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u304a\u3044\u3066\u3082\u3001\u6301\u7d9a\u7684\u304b\u3064\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u6226\u7565\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002CPC\u306f\u300c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u30b3\u30b9\u30c8\u300d\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u306e\u65b9\u5411\u6027\u3092\u793a\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p data-start=\"2935\" data-end=\"3008\">\ud83d\udca1 <strong data-start=\"2938\" data-end=\"2962\">\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3064\u3064\u7372\u5f97\u6570\u3092\u4f38\u3070\u3057\u305f\u3044\u65b9\u3078\uff1a<\/strong><br data-start=\"2962\" data-end=\"2965\" \/>\ud83d\udc49 <a href=\"https:\/\/buvei.com\/\">Buvei\u306e\u5c02\u9580\u30c1\u30fc\u30e0\u306b\u305c\u3072\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044<\/a>\u3002\u8cb4\u793e\u306e\u6210\u9577\u3092\u5e83\u544a\u304b\u3089\u652f\u63f4\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u306b\u304a\u3051\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001CPC\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff09\u306f\u6700\u3082\u57fa\u672c\u7684\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u8aa4\u89e3\u3055\u308c\u3084\u3059\u3044\u6307\u6a19\u306e\u4e00\u3064\u3067\u3059\u3002 \u6c7a\u6e08\u696d\u754c\u3067\u306f\u3001CPC\u306f\u5358\u306a\u308b\u6570\u5024\u3067\u306f\u306a\u304f\u3001\u5e83\u544a\u306e\u95a2\u9023\u6027\u3084\u904b\u7528\u52b9\u7387\u3001\u3072\u3044\u3066\u306f\u53ce\u76ca\u6027\u3092\u793a\u3059\u300c\u30b7\u30b0\u30ca\u30eb\u300d\u3067\u3059\u3002Google\u3084Meta\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306a\u3069\u3067\u6709\u6599\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u904b\u7528\u3059\u308b\u4e0a\u3067\u3001CPC\u306e\u7406\u89e3\u306f\u6301\u7d9a\u7684\u306a\u6210\u9577\u306e\u9375\u3092\u63e1\u308a\u307e\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001CPC\u306e\u5b9a\u7fa9\u304b\u3089\u305d\u306e\u50cd\u304d\u3001\u305d\u3057\u3066\u652f\u6255\u3044\u696d\u754c\u306b\u304a\u3051\u308b\u6d3b\u7528\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002 CPC\u306e\u5b9a\u7fa9\u3068\u57fa\u672c CPC\uff08Cost Per Click\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u30921\u56de\u30af\u30ea\u30c3\u30af\u3059\u308b\u305f\u3073\u306b\u767a\u751f\u3059\u308b\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002 Google\u5e83\u544a\u3084Meta\u5e83\u544a\u306a\u3069\u306ePPC\uff08Pay Per Click\uff09\u30e2\u30c7\u30eb\u306e\u57fa\u790e\u3067\u3042\u308a\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff08CPM\uff09\u3068\u306f\u7570\u306a\u308a\u3001\u300c\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5206\u3060\u3051\u300d\u8cbb\u7528\u304c\u767a\u751f\u3057\u307e\u3059\u3002 \u57fa\u672c\u306e\u8a08\u7b97\u5f0f\uff1aCPC = \u5e83\u544a\u8cbb \u00f7 \u30af\u30ea\u30c3\u30af\u6570 \u4f8b\uff1a1,000\u30c9\u30eb\u3092\u4f7f\u3063\u3066500\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3057\u305f\u5834\u5408\u3001CPC\u306f$2.00\u3068\u306a\u308a\u307e\u3059\u3002 \u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u30fb\u6c7a\u6e08\u9818\u57df\u3067CPC\u304c\u91cd\u8981\u306a\u7406\u7531 \u6c7a\u6e08\u696d\u754c\u3067\u306f\u3001\u5358\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u7372\u5f97\u3067\u306f\u306a\u304f\u3001\u300c\u8cea\u300d\u3068\u300c\u52b9\u7387\u300d\u304c\u91cd\u8981\u3067\u3059\u3002CPC\u306f\u305d\u306e\u4e21\u65b9\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002&hellip;","protected":false},"author":2,"featured_media":2965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":""},"categories":[35],"tags":[160,1331,450],"class_list":{"0":"post-2981","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-payment-basics-ja","8":"tag-buvei-ja","9":"tag-cpc-ja","10":"tag-payment-en-ja","11":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/2981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/comments?post=2981"}],"version-history":[{"count":0,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/2981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media\/2965"}],"wp:attachment":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media?parent=2981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/categories?post=2981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/tags?post=2981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}