{"id":24531,"date":"2025-12-14T15:58:53","date_gmt":"2025-12-14T15:58:53","guid":{"rendered":"https:\/\/buvei.com\/blog\/?p=24531"},"modified":"2025-12-23T04:40:09","modified_gmt":"2025-12-23T04:40:09","slug":"virtual-cards-that-power-scalable-media-buying-in-2025","status":"publish","type":"post","link":"https:\/\/buvei.com\/blog\/virtual-cards-that-power-scalable-media-buying-in-2025\/","title":{"rendered":"Virtual Cards That Power Scalable Media Buying in 2025"},"content":{"rendered":"<p data-start=\"73\" data-end=\"513\">In 2025, <strong data-start=\"82\" data-end=\"98\">Media Buying<\/strong> has become faster, more automated, and far more competitive than ever before. As advertisers scale across platforms like social media, search, native ads, and programmatic networks, payment infrastructure has emerged as a hidden bottleneck. Traditional bank cards often fail due to spending limits, cross-border restrictions, fraud flags, or account freezes\u2014issues that directly disrupt <strong data-start=\"486\" data-end=\"512\">Media Buying Campaigns<\/strong>.<\/p>\n<p data-start=\"515\" data-end=\"902\">This is why professional media buyers are increasingly turning to virtual cards. When implemented correctly, virtual cards improve payment reliability, enhance financial control, and protect ad accounts from unnecessary risk. This article explores how virtual cards support modern media buying, compares leading options in 2025, and explains why Buvei stands out for serious advertisers.<\/p>\n<p data-start=\"515\" data-end=\"902\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24533\" src=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662.jpg\" alt=\"\" width=\"1600\" height=\"896\" srcset=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662.jpg 1600w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662-300x168.jpg 300w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662-1024x573.jpg 1024w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662-768x430.jpg 768w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662-1536x860.jpg 1536w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662-400x224.jpg 400w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662-800x448.jpg 800w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662-832x466.jpg 832w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235639.662-1248x699.jpg 1248w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3 data-start=\"909\" data-end=\"961\">Why <a href=\"https:\/\/buvei.com\/blog\/how-media-buyers-scale-twitter-ads-with-virtual-cards\/\">Media Buyers<\/a> Rely on Virtual Cards in 2025<\/h3>\n<p data-start=\"962\" data-end=\"1165\">The operational complexity of <strong data-start=\"992\" data-end=\"1018\">Media Buying Campaigns<\/strong> has increased significantly. Advertisers now manage dozens\u2014or even hundreds\u2014of ad accounts across multiple platforms, geographies, and currencies.<\/p>\n<p data-start=\"1167\" data-end=\"1215\">Virtual cards solve several structural problems:<\/p>\n<ul data-start=\"1217\" data-end=\"1729\">\n<li data-start=\"1217\" data-end=\"1341\">\n<p data-start=\"1219\" data-end=\"1341\"><strong data-start=\"1219\" data-end=\"1241\">Account isolation:<\/strong> Each ad account can be assigned a unique card, reducing the risk of mass bans if one payment fails.<\/p>\n<\/li>\n<li data-start=\"1342\" data-end=\"1460\">\n<p data-start=\"1344\" data-end=\"1460\"><strong data-start=\"1344\" data-end=\"1370\">Higher approval rates:<\/strong> Virtual cards designed for advertising are less likely to trigger automated fraud checks.<\/p>\n<\/li>\n<li data-start=\"1461\" data-end=\"1544\">\n<p data-start=\"1463\" data-end=\"1544\"><strong data-start=\"1463\" data-end=\"1484\">Budget precision:<\/strong> Spend limits can be set per card, per day, or per campaign.<\/p>\n<\/li>\n<li data-start=\"1545\" data-end=\"1647\">\n<p data-start=\"1547\" data-end=\"1647\"><strong data-start=\"1547\" data-end=\"1576\">Cross-border flexibility:<\/strong> Multi-currency virtual cards avoid international transaction declines.<\/p>\n<\/li>\n<li data-start=\"1648\" data-end=\"1729\">\n<p data-start=\"1650\" data-end=\"1729\"><strong data-start=\"1650\" data-end=\"1672\">Operational speed:<\/strong> Cards can be issued instantly without waiting for banks.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1731\" data-end=\"1829\">For professional <strong data-start=\"1748\" data-end=\"1764\">Media Buying<\/strong>, virtual cards are no longer a convenience\u2014they are a necessity.<\/p>\n<h3 data-start=\"1836\" data-end=\"1890\">Comparing the Top Virtual Cards for Media Buying<\/h3>\n<p data-start=\"1891\" data-end=\"2070\">Not all virtual cards are built for advertising. In 2025, media buyers typically evaluate cards based on stability, scalability, and cost efficiency rather than consumer features.<\/p>\n<h4 data-start=\"2072\" data-end=\"2100\">Key evaluation criteria:<\/h4>\n<ul data-start=\"2101\" data-end=\"2277\">\n<li data-start=\"2101\" data-end=\"2140\">\n<p data-start=\"2103\" data-end=\"2140\">Compatibility with major ad platforms<\/p>\n<\/li>\n<li data-start=\"2141\" data-end=\"2190\">\n<p data-start=\"2143\" data-end=\"2190\">Ability to issue unlimited or high-volume cards<\/p>\n<\/li>\n<li data-start=\"2191\" data-end=\"2218\">\n<p data-start=\"2193\" data-end=\"2218\">Transparent fee structure<\/p>\n<\/li>\n<li data-start=\"2219\" data-end=\"2249\">\n<p data-start=\"2221\" data-end=\"2249\">Support for global campaigns<\/p>\n<\/li>\n<li data-start=\"2250\" data-end=\"2277\">\n<p data-start=\"2252\" data-end=\"2277\">Card-level spend controls<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"2279\" data-end=\"2307\">General market overview:<\/h4>\n<ul data-start=\"2308\" data-end=\"2629\">\n<li data-start=\"2308\" data-end=\"2393\">\n<p data-start=\"2310\" data-end=\"2393\"><strong data-start=\"2310\" data-end=\"2336\">Fintech consumer cards<\/strong> often fail under high ad spend or frequent transactions.<\/p>\n<\/li>\n<li data-start=\"2394\" data-end=\"2477\">\n<p data-start=\"2396\" data-end=\"2477\"><strong data-start=\"2396\" data-end=\"2437\">Traditional bank-issued virtual cards<\/strong> lack flexibility and are slow to scale.<\/p>\n<\/li>\n<li data-start=\"2478\" data-end=\"2629\">\n<p data-start=\"2480\" data-end=\"2629\"><strong data-start=\"2480\" data-end=\"2526\">Advertising-focused virtual card providers<\/strong> are optimized for repeated ad charges, making them the preferred choice for professional media buyers.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2631\" data-end=\"2794\">Among advertising-focused solutions, Buvei consistently ranks highly due to its specialization in <strong data-start=\"2729\" data-end=\"2755\">Media Buying Campaigns<\/strong> rather than general consumer payments.<\/p>\n<h2 data-start=\"1836\" data-end=\"1890\"><a href=\"https:\/\/app.buvei.com\/?s=blog\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24467\" src=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5.png\" alt=\"\" width=\"1024\" height=\"307\" srcset=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5.png 1024w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-300x90.png 300w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-768x230.png 768w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-400x120.png 400w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-800x240.png 800w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-832x249.png 832w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/h2>\n<h3 data-start=\"2801\" data-end=\"2853\">How Virtual Cards Increase <a href=\"https:\/\/buvei.com\/blog\/google-ads-virtual-card-risk-control\/\">Ad Spend Efficiency<\/a><\/h3>\n<p data-start=\"2854\" data-end=\"2953\">Beyond payment acceptance, virtual cards directly improve how ad budgets are managed and optimized.<\/p>\n<h4 data-start=\"2955\" data-end=\"2991\">Financial efficiency advantages:<\/h4>\n<ul data-start=\"2992\" data-end=\"3306\">\n<li data-start=\"2992\" data-end=\"3064\">\n<p data-start=\"2994\" data-end=\"3064\"><strong data-start=\"2994\" data-end=\"3015\">Reduced downtime:<\/strong> Fewer payment failures mean campaigns stay live.<\/p>\n<\/li>\n<li data-start=\"3065\" data-end=\"3139\">\n<p data-start=\"3067\" data-end=\"3139\"><strong data-start=\"3067\" data-end=\"3091\">Cleaner attribution:<\/strong> One card per campaign simplifies cost tracking.<\/p>\n<\/li>\n<li data-start=\"3140\" data-end=\"3223\">\n<p data-start=\"3142\" data-end=\"3223\"><strong data-start=\"3142\" data-end=\"3166\">Lower risk exposure:<\/strong> If a card is compromised, only one campaign is affected.<\/p>\n<\/li>\n<li data-start=\"3224\" data-end=\"3306\">\n<p data-start=\"3226\" data-end=\"3306\"><strong data-start=\"3226\" data-end=\"3245\">Faster scaling:<\/strong> New cards can be issued instantly for new offers or markets.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"3308\" data-end=\"3363\">Operational best practices used by top media teams:<\/h4>\n<ul data-start=\"3364\" data-end=\"3566\">\n<li data-start=\"3364\" data-end=\"3404\">\n<p data-start=\"3366\" data-end=\"3404\">Assign one virtual card per ad account<\/p>\n<\/li>\n<li data-start=\"3405\" data-end=\"3452\">\n<p data-start=\"3407\" data-end=\"3452\">Separate testing budgets from scaling budgets<\/p>\n<\/li>\n<li data-start=\"3453\" data-end=\"3512\">\n<p data-start=\"3455\" data-end=\"3512\">Rotate cards periodically to reduce platform risk signals<\/p>\n<\/li>\n<li data-start=\"3513\" data-end=\"3566\">\n<p data-start=\"3515\" data-end=\"3566\">Monitor spend at card level, not just account level<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3568\" data-end=\"3690\">These strategies allow <strong data-start=\"3591\" data-end=\"3617\">Media Buying Campaigns<\/strong> to scale while maintaining financial discipline and platform compliance.<\/p>\n<h3 data-start=\"3697\" data-end=\"3759\">Why Buvei Is the <a href=\"https:\/\/buvei.com\/blog\/how-affiliates-keep-x-ads-running-without-account-locks\/\">Preferred Virtual Card<\/a> for Media Buyers<\/h3>\n<p data-start=\"3760\" data-end=\"3917\">Buvei is designed specifically for advertising professionals, not general consumers. Its infrastructure reflects how real media buying teams operate in 2025.<\/p>\n<h4 data-start=\"3919\" data-end=\"3949\">What differentiates Buvei:<\/h4>\n<ul data-start=\"3950\" data-end=\"4240\">\n<li data-start=\"3950\" data-end=\"4015\">\n<p data-start=\"3952\" data-end=\"4015\"><strong data-start=\"3952\" data-end=\"3992\">Advertising-optimized card stability<\/strong> for major ad platforms<\/p>\n<\/li>\n<li data-start=\"4016\" data-end=\"4072\">\n<p data-start=\"4018\" data-end=\"4072\"><strong data-start=\"4018\" data-end=\"4051\">Instant virtual card issuance<\/strong> with scalable limits<\/p>\n<\/li>\n<li data-start=\"4073\" data-end=\"4131\">\n<p data-start=\"4075\" data-end=\"4131\"><strong data-start=\"4075\" data-end=\"4102\">Granular spend controls<\/strong> at campaign or account level<\/p>\n<\/li>\n<li data-start=\"4132\" data-end=\"4180\">\n<p data-start=\"4134\" data-end=\"4180\"><strong data-start=\"4134\" data-end=\"4180\">Support for high-frequency ad transactions<\/strong><\/p>\n<\/li>\n<li data-start=\"4181\" data-end=\"4240\">\n<p data-start=\"4183\" data-end=\"4240\"><strong data-start=\"4183\" data-end=\"4212\">Multi-currency capability<\/strong> for global <strong data-start=\"4224\" data-end=\"4240\">Media Buying<\/strong><\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"4242\" data-end=\"4276\">Credibility and trust factors:<\/h4>\n<ul data-start=\"4277\" data-end=\"4491\">\n<li data-start=\"4277\" data-end=\"4328\">\n<p data-start=\"4279\" data-end=\"4328\">Built for compliance-first advertising operations<\/p>\n<\/li>\n<li data-start=\"4329\" data-end=\"4374\">\n<p data-start=\"4331\" data-end=\"4374\">Clear fee transparency with no hidden costs<\/p>\n<\/li>\n<li data-start=\"4375\" data-end=\"4434\">\n<p data-start=\"4377\" data-end=\"4434\">Structured risk management to protect advertiser accounts<\/p>\n<\/li>\n<li data-start=\"4435\" data-end=\"4491\">\n<p data-start=\"4437\" data-end=\"4491\">Used by agencies, affiliates, and in-house media teams<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4493\" data-end=\"4667\">By aligning payment tools with advertising workflows, Buvei reduces friction between finance and performance\u2014an essential advantage in competitive <strong data-start=\"4640\" data-end=\"4666\">Media Buying Campaigns<\/strong>.<\/p>\n<h2 data-start=\"5149\" data-end=\"5162\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24532\" src=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819.jpg\" alt=\"\" width=\"1600\" height=\"896\" srcset=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819.jpg 1600w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819-300x168.jpg 300w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819-1024x573.jpg 1024w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819-768x430.jpg 768w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819-1536x860.jpg 1536w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819-400x224.jpg 400w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819-800x448.jpg 800w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819-832x466.jpg 832w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/\u672a\u547d\u540d\u7684\u8bbe\u8ba1-2025-12-14T235527.819-1248x699.jpg 1248w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/h2>\n<h3 data-start=\"4674\" data-end=\"4731\">Strategies to Enhance Media Buying Payment Credibility<\/h3>\n<p data-start=\"4732\" data-end=\"4799\">Professional advertisers in 2025 strengthen payment credibility by:<\/p>\n<ul data-start=\"4800\" data-end=\"5040\">\n<li data-start=\"4800\" data-end=\"4836\">\n<p data-start=\"4802\" data-end=\"4836\">Using dedicated cards per platform<\/p>\n<\/li>\n<li data-start=\"4837\" data-end=\"4887\">\n<p data-start=\"4839\" data-end=\"4887\">Avoiding card reuse across unrelated ad accounts<\/p>\n<\/li>\n<li data-start=\"4888\" data-end=\"4929\">\n<p data-start=\"4890\" data-end=\"4929\">Maintaining consistent billing profiles<\/p>\n<\/li>\n<li data-start=\"4930\" data-end=\"4987\">\n<p data-start=\"4932\" data-end=\"4987\">Aligning spend patterns with realistic scaling behavior<\/p>\n<\/li>\n<li data-start=\"4988\" data-end=\"5040\">\n<p data-start=\"4990\" data-end=\"5040\">Implementing internal financial audits on ad spend<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5042\" data-end=\"5142\">Virtual cards\u2014especially those designed for <strong data-start=\"5086\" data-end=\"5102\">Media Buying<\/strong>\u2014make these practices easier to enforce.<\/p>\n<h3 data-start=\"5149\" data-end=\"5162\">Conclusion<\/h3>\n<p data-start=\"5163\" data-end=\"5434\">As advertising ecosystems become more automated and risk-sensitive, payment reliability plays a critical role in campaign success. Virtual cards have evolved into a foundational tool for <strong data-start=\"5350\" data-end=\"5366\">Media Buying<\/strong>, offering better control, higher approval rates, and safer scaling.<\/p>\n<p data-start=\"5436\" data-end=\"5697\">Among available options in 2025, <a href=\"https:\/\/app.buvei.com\/?s=blog\"><strong>Buvei<\/strong> <\/a>stands out as a virtual card solution purpose-built for <strong data-start=\"5531\" data-end=\"5557\">Media Buying Campaigns<\/strong>. For advertisers focused on growth, stability, and financial clarity, choosing the right virtual card is no longer optional\u2014it\u2019s strategic.<\/p>\n<p data-start=\"5436\" data-end=\"5697\"><a href=\"https:\/\/app.buvei.com\/?s=blog\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24467\" src=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5.png\" alt=\"\" width=\"1024\" height=\"307\" srcset=\"https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5.png 1024w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-300x90.png 300w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-768x230.png 768w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-400x120.png 400w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-800x240.png 800w, https:\/\/wordpress.buvei.com\/wp-content\/uploads\/2025\/12\/buvei-5-832x249.png 832w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In 2025, Media Buying has become faster, more automated, and far more competitive than ever before. As advertisers&hellip;","protected":false},"author":4,"featured_media":24532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":""},"categories":[2516,1259,1],"tags":[7890,5691,67,4813,2257,22783,618],"class_list":{"0":"post-24531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-guides-en","9":"category-payment-basics","10":"tag-ad-spend-optimization","11":"tag-advertising-payments","12":"tag-buvei","13":"tag-buvei-virtual-card","14":"tag-media-buying","15":"tag-media-buying-campaigns","16":"tag-virtual-cards","17":"cs-entry"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/24531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/comments?post=24531"}],"version-history":[{"count":0,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/posts\/24531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media\/24532"}],"wp:attachment":[{"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/media?parent=24531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/categories?post=24531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buvei.com\/blog\/wp-json\/wp\/v2\/tags?post=24531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}